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About

I’ve often referred to myself as a swiss-army designer. If it can be designed, I’ve dabbled in it.

It’s not often that a modern day designer begins with physical media rather than digital, but I learned Adobe software in order to operate an offset printing press, a screen printing shirt press, a dye-sub press, etc. This is the genesis of my swiss-army style. I loved the immediate gratification of going from design on a screen to product in-hand within minutes, and seeing all the ways digital pixels could become reality. That thrill led me to a Bachelor of Fine Arts at the University of Michigan, focusing on graphic design and textiles.

Not quite ready to leave Ann Arbor post-graduation, I joined the Ann Arbor Observer as a freelance designer. I didn’t get to run the presses anymore, but I did learn to operate in a fast-paced environment which I’ve sought out in every following job.

Whether it was managing every single element of Sweetwaters Coffee & Tea’s visual brand to help them ramp up for franchising, or the tech-startup frenzy of Duo Security, Cisco Security, and Push Security, I began teaching about brand consistency as often as I was designing brand assets. The depth of my knowledge on brand advocacy and brand systems was forged in the passionate and purposeful work of the infosec industry.

I’ve got a mind constantly making connections, finding patterns, and seeing the possibilities of what could be. Where I can see connection, I can also see gaps. I’m alway seeking improvement, whether in my file structure or in a brand design system.

When not in front of a computer I’m annoying my friends and family by identifying font names in public. I’m an avid gardener, love reading about history, poetry, or botany, and enjoy time with my animals.